Subway Fare is an interactive feature meant to drive NYDN visitors to articles related to restaurants in NYC. In conjunction with the interactive developers, we created an experience that not only create more article circulation, but helped people discover new food near their subway stop.
Wireframes
Logo
The logo is meant to resemble MTA signs with NYC food staples as subway line icons.
House Ads
Visitors entered the experience via house ads on the home page.
Map View
After choosing a subway line, visitors are brought to a scrollable article list with a view of a subway map with corresponding subway stops.
Mobile
In mobile view, the scrollable article cards become more prominent on the page with an option to view the subway map.
