From a commercial video to large digital displays at venues, my team wanted the promotional campaign for NYDN's app to feel lighthearted and fun, but still keep with the brand New Yorkers know and trust.
For the commercial video, we worked with outside video editors for storyboarding and execution. I then collaborated with our marketing stakeholders and designed digital ad banners to be placed in various areas within the Barclays Center in Brooklyn. The designs for these banners ranged from colorful NYC skylines to playful food patterns for concession stands.
My Role: Interaction designer
Jeffrey Mariano: Lead Experience Designer
Jenna Bouchard: Lead Experience Designer
Storyboard sketches
Barclays Center Oculus display
Stadium interior display rings
Concession Displays
Entrance display
Printed banner ads
Digital ads for NYDN.com
